Why iHeartMedia Is Wary of AI Slop Content | Redefining the Media Advertising Paradigm: Experience, Fandom, Data, Engagement
AI-generated content is flooding the internet right now. Will audiences keep responding to it, or will they turn away? 🎥 In this video, Joe Robinson, President of Corporate Development and Ventures at iHeartMedia, together with Deloitte Insights and IAB, explains why iHeartMedia selectively uses AI for business performance while still prioritizing the 'human voice' when it comes to content. 🔎 Key takeaways for business leaders: • The importance of trust: Audiences want to believe in what they are listening to and want to build trustworthy relationships. • The rise of 'AI slop': As low-quali…