Michael Akkerman

Chief Business Officer, Digital Turbine

Search every verified Michael Akkerman interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Michael Akkerman, Chief Business Officer at Digital Turbine, discussed mobile gaming as a premium advertising channel in a June 2025 interview. He stated that premium advertising is about creating a "longlasting unique connection with consumers through an engaging experience" at scale, but added that "within in-app and mobile gaming, premium is possible but it's not landing yet" because many brands are unaware of the audience's size, which he described as 3.3 billion mobile gamers. Akkerman noted that mobile gamers average nearly three hours of gameplay daily across eight sessions, with an average age of 37, and said that four out of five mobile gamers prefer ad-supported models, particularly rewarded video formats. Akkerman cited metrics including a 35% increase in brand preference from immersive mobile gaming ads and four times the interactivity compared to social media. He advised brands not yet in mobile gaming to "start testing and learning with experimental budgets," describing the advertising industry as "built upon the concept of experimentation." He said the conversation has shifted from convincing people about mobile games' success to "bringing a whole new slew of metrics and outcomes to show the success that has occurred."