'Buyers-First' Mentality Drives Ad Sales Strategy: AMC's Kim Kelleher
Technology is reshaping the way that marketers reach target audiences, and AMC Networks is at the forefront of testing methods to help advertisers boost the efficiency of their media buys. The network also has partnered with a variety of media-buying platforms to expand their inventories. "Our mentality was: We have a 'viewers-first' mentality around distribution, let's develop a 'buyers-first' mentality around how we transact,'" Kim Kelleher, president of advertising sales and partnerships at AMC, said in an interview for the Beet TV/VAB “TV Reset” forum. "We have nothing to hide and everyth…
