Alfred Liggins

Chief Executive Officer, President, Treasurer & Director, URBAN ONE INC

Search every verified Alfred Liggins interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Alfred Liggins, CEO of Urban One, has been active in promoting the company's expansion into new ventures and discussing its role in serving Black audiences. At a June 2024 fireside chat with Ludacris at the Influential Beach Stage, Liggins described Urban One as a 44-year-old diversified multimedia company reaching 93 million Americans monthly, and stated the company views itself as being "in the black people business," with a mission to inform, educate, and advocate for the African-American community. He also moderated a conversation with Ludacris about the artist's career and brand partnerships. In earlier appearances, Liggins advocated for the proposed ONE Casino + Resort in Richmond, Virginia, describing it as an entertainment complex with a hotel, theater, and sound stage that would create jobs and tax revenue for the city. He emphasized the project's potential to be the first African American majority-owned casino in America, with commitments to direct a portion of employment and contracts to Richmond residents and minority communities. Liggins has also discussed Urban One's history, including its diversification from radio into cable television and digital media, and has spoken about the challenges of competing with large technology platforms like Facebook and Google for advertising dollars.