Liminal Demo Day: How Do We Build Trust in Agentic Commerce? โ Aware Demo
Autonomous agents are beginning to make decisions and transactions on behalf of users, but most organizations and consumersย ...
Chief Technology Officer, Aware
Search every verified Mohamed Lazzouni interview, podcast appearance, and on-the-record quote โ each transcript cross-checked by AI and human review to confirm speaker identity. Mohamed Lazzouni, Chief Technology Officer at Aware, has been speaking about the role of biometrics in building trust for autonomous AI agents. In a November 2024 presentation, he argued that organizations should adopt a "know your agent" (KYA) framework, analogous to traditional KYC processes, to ensure traceability, liability, and compliance in agentic commerce. He demonstrated a workflow in which a biometric verification step is triggered when an agent attempts a financial transaction, and he stated that continuous authentication must be balanced with low friction to maintain user experience. Lazzouni has also discussed industry trends such as wearable biometrics, biometrics as a service, and the importance of protecting biometric data as personally identifiable information (PII) in compliance with regulatory and privacy requirements. Separately, Lazzouni has continued his activities as a religious leader and faculty member at Boston Islamic Seminary. In sermons and lectures from 2022 to 2024, he has spoken on topics including the significance of the Prophet's farewell sermon, the virtues of the months of Rajab, Sha'ban, and Ramadan, and the relationship between faith and reason in Islam. He has described his personal purpose as being "a tool at the service of my Creator" and has emphasized the importance of intention, renewal, and commitment in spiritual practice.
“The idea of building a new trust layer into agentic commerce is crucial for ensuring traceability, liability, and compliance in this new world of autonomous agents. We need to create a paradigm shift from 'know your customer' to 'know your agent' to adapt to this evolving landscape.”
“Biometrics, especially face recognition, are the ultimate trusted token for identity verification, ensuring system integrity and preventing deepfake attacks. This technology is fundamental to establishing a trusted foundation for digital interactions.”
“As we move towards agent interoperability and digital passports, multi-factor biometric verification will be essential to authenticate agents across multiple ID providers, enabling seamless and secure agent interactions.”
“Organizations should start adopting a 'know your agent' framework now, leveraging biometrics as a starting point to build trust and security in autonomous digital interactions, much like traditional KYC processes.”
Autonomous agents are beginning to make decisions and transactions on behalf of users, but most organizations and consumersย ...
Friday sermon & prayer live from ISB Cambridge New Reflections on the Prophet's Farewell Sermon Dr. Mohamed Lazzouni.
Months of blessing and miracles (Rajab, Shaaban, Ramadan) by Dr. Mohamed Lazzouni.
Immerse yourself in the World of Biometric Tech with Mohamed Lazzouni, CTO @AwareBiometrics Follow us for expert advice,ย ...
Innovation comes in many areas and compliance professionals need to not only be ready for it but also embrace it. My guest inย ...
What trends and innovations in biometrics have stuck out to you so far this year? Aware CTO, Dr. Mohamed Lazzouni, shares hisย ...
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In this episode, we chat with Aware CTO, Dr. Mohamed Lazzouni, about breakthrough innovations in biometrics. The 5in5 Podcastย ...
LightupwithShua #BilingualPodcast #ConsciousLiving EP: 10 S1 - Part 2 Guest: Dr. Mohamed Lazzouni Dr. Mohamed Lazzouni,ย ...
EP: 10 S1 - Part 1 Guest: Dr. Mohamed Lazzouni Dr. Mohamed Lazzouni, Chief Technology Officer at Aware. Mohamed Lazzouniย ...
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