Why Aware Went 100% AI SDR on a New Product Launch — Brian Krause, CRO at Aware
When Aware launched a new product this year, Brian Krause didn't pull SDRs off existing accounts or hire three more. He put top-of-funnel demand gen on an AI agent from day one, 100%, on purpose. New product, new ICP, no legacy SDR team to muddy the results: "It's the perfect scenario to start at zero and just build an agent for it." What he wants out of it is clean data on which of the platform's value propositions actually land with buyers. Brian is CRO at Aware, the first US-based biometrics company, 35+ years in, where he runs sales, account management, customer success and RevOps. Before…