Jonathan Carpenter

Chief Executive Officer & Director, COMSCORE INC

Search every verified Jonathan Carpenter interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a December 2023 appearance on the Marketecture podcast, Comscore CEO Jonathan Carpenter discussed the company's positioning and the industry's shift toward multi-currency measurement. Carpenter stated that the digital ecosystem has historically operated on multiple currencies and suggested that television measurement is moving in a similar direction. He also described the Joint Industry Committee (JIC) as an effort to bring the buy side and sell side together to address fragmentation across platforms and the shift in consumption from traditional TV to streaming. Carpenter also addressed Comscore's corporate history and operational approach, describing the company as nimble and able to move quickly due to a lack of bureaucracy. He cited a product for a major automotive brand involving a scalable video rendering farm that can generate and serve thousands of micro-targeted video ads based on zip code or IP address without manual trafficking. He contrasted this with incumbents that struggle with legacy code, referring to Comscore as "the cheetah" in this context.