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William Livek

Executive Vice Chairman, COMSCORE INC

Search every verified William Livek interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. William Livek, Executive Vice Chairman at Comscore, has discussed the company’s cross-platform measurement initiatives and industry trends in recent interviews. In January 2022, he announced the launch of Comscore Everywhere, describing it as a culmination of decades of invention and a single-source unified cross-platform measurement solution. He stated that the product builds on existing Comscore offerings, such as Comscore Campaign Ratings and Comscore TV, and emphasized that fragmentation in media is beneficial for brands seeking highly targeted audiences. He also remarked that "people watch content, they don't watch platforms," underscoring the need for measurement across all screens. Earlier, in May 2020, Livek discussed Comscore’s partnership with LiveRamp, calling it transformative and noting that it would provide reliable TV information through a holistic view of audience behavior. He said the COVID-19 pandemic was making advertisers more "thrifty" and driving demand for greater accountability in ad spend. In prior years, as CEO of Rentrak and later Comscore, he advocated for census-based measurement over sample-based approaches, describing advanced TV targeting as a "mega trend" and stating that automation and advanced measurement in television are "not a dream, it's a requirement." He also predicted that databases would become essential to media transactions and that television would remain a strong medium for launching brands.

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