Chief Commercial Officer, COMSCORE INC
Search every verified Stephen Bagdasarian interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Steve Bagdasarian, Chief Commercial Officer at Comscore, has been discussing the company's focus on cross-platform measurement and the convergence of traditional television and digital media. In interviews and appearances throughout 2024 and early 2025, he stated that the industry has "passed the point of talk" and that 2024 was "about action" regarding cross-platform initiatives. Bagdasarian described Comscore's role as helping "brands reach all their audiences across all screens in the most efficient and appropriate manner." He also noted that the company is focused on disrupting traditional cross-platform measurement by providing products that offer speed, granularity, and precision, allowing advertisers to use measurement proactively rather than retroactively. Bagdasarian has emphasized the importance of local measurement, stating that "the vast majority of purchase decisions happen locally" and that innovation in this area is bringing together television with social and programmatic advertising. He has also discussed Comscore's partnership with TiVo, describing it as tailored toward "the best strategy for advertisers best experience and best performance." Regarding industry trends, Bagdasarian said the market is in a "multi-currency world" and that the flexibility to move advertising dollars between upfront commitments and newer channels is a "watchword." He also highlighted the role of accreditation and transparency, noting that Comscore is the only big data measurement company with MRC accreditation and JIC certification for cross-platform measurement.
At Sport Beach in Cannes in June 2026, Comscore brought together a stellar panel including multi-platinum artist and FYI CEO will.i.am, creator Baylee Lefton, UPROXX CEO Jarret Myer, YouTube's John Battaglia and Comscore's Steve Bagdasarian to discuss the future of the creator economy, scaling brand partnerships alongside leaned-in fandoms, and moving from persuasion to authenticity and trust.
Steve Bagdasarian of Comscore joins Merrill Raman of Stagwell in the SPORT BEACH Content Studio for a conversation. Filmed at SPORT BEACH during Cannes Lions, this interview captures insights from leaders across marketing, media, technology, sports, and culture. Watch more from the SPORT BEACH Content Studio here. #SPORTBEACH #CannesLions
Comscore's Steve Bagdasarian is announcing a partnership with TiVo that's redefining cross-platform measurement and video investment. He's building infrastructure that unlocks capabilities most platforms need but don't have yet, took a surprising path from almost becoming a dentist to leading measurement transformation, and there are two words that guide every move he makes in his career. Watch to find out what he's really up to. Want more ATM in your inbox? ► ► Subscribe here https://www.atm.media/ Following us on all our socials! ► / at.the.moment.media ► / atm-media-at-the-moment-medi…
On this episode of "Chatting at SXSW", Evan Shapiro sits down with Steve Bagdasarian, Chief Commercial Officer of Comscore.
We're at this unique inflection point in the market. So, for us, it's about disrupting the concept of what traditionally has been thought ...
On this episode, host Sima Vasa talks to Steve Bagdasarian, Chief Commercial Officer of Comscore, Inc., to explore the evolution ...
As the media landscape continues to evolve, advertisers are increasingly focusing their spen ding on streaming and Connected ...
Comscore's Chief Commercial Officer Steve Bagdasarian shares his key takeaways from CES 2024 in Las Vegas from January ...
Comscore's Chief Commercial Officer, Steve Bagdasarian, joins James Kotecki in the CES C Space Studio to discuss the ideal ...
Comscore's Steve Bagdasarian joins James Kotecki in the CES C Space Studio to discuss Web3 and his vision for the future of ...
Sign in to search the full transcript archive, filter by topic, and access every quote from Stephen Bagdasarian.
The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →
Pro unlocks every transcript in full, plus unlimited search across every executive and company we cover.
50% off appliedPulling data at scale? The Data API gives you 30,000 transcripts a month over REST, MCP and JSON.
Compare all plans