Inside a CRO’s Playbook for Sales and Marketing Alignment with Michelle Barbeau of eHealth
We’re kicking off the first episode of “The Modern Revenue Executive” with a conversation on breaking down silos between sales and marketing. Michelle Barbeau, Chief Revenue Officer of eHealth, Inc., explains how she unified marketing and sales under one revenue-focused function. Michelle dives into how shared KPIs, cross-functional data access and daily standups helped build trust, drive collaboration and ultimately drive revenue. Key Takeaways: 00:00 Introduction. 06:18 Why aligning people, process and priorities matters. 07:57 How shared conversion KPIs unlock growth. 09:27 The impact o…