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Mark-Hans Richer

Executive Vice President & Chief Marketing Officer, FORTUNE BRANDS INNOVATNS INC

Search every verified Mark-Hans Richer interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Mark-Hans Richer, Executive Vice President and Chief Marketing Officer at Fortune Brands Innovations, has discussed his approach to fostering innovation within organizations. In a November 2024 appearance, he stated that innovation comes from "giving people permission" and that an executive's role is to "liberate" ideas from the organization by advocating for employees and helping them "navigate around corners that they can't see." He also emphasized the importance of maintaining long-term strategy, saying in a September 2024 podcast that "any one quarter, two quarter, one year type of financial challenge shouldn't change your fundamental strategies." Richer has also spoken about his career history and current responsibilities. He noted that his role at Fortune Brands Innovations involves managing "direct commerce business" and balancing "channel conflict" while serving consumers. Reflecting on past work, he said he helped turn around GMC trucks by developing the "We Are Professional Grade" tagline and that he "set up the innovation practice" at Moen from a product perspective. He described the company's recent work on a "smart water network" that can "control and conserve and personalize water throughout the entire home," which he called "the first time we've ever been able to create" such a system.

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