Cheri Phyfer

Advisor, FORTUNE BRANDS INNOVATNS INC

Search every verified Cheri Phyfer interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Cheri Phyfer, an advisor at Fortune Brands Innovatns, was interviewed in September 2021 about her use of a financial tool. She described starting in the financial business in 1998, noting that the industry has changed significantly since then. Phyfer stated that she manages money primarily for retired clients, focusing on safety and steady growth, while taking more risk in her own account using options. She said she uses the tool to find timing for entries and exits and to manage dollar-cost averaging, rather than to choose what to buy. Phyfer discussed her approach to market analysis, saying she watches a ratio indicator closely and adjusts her buying or selling based on its levels. She noted that she avoids stocks in bearish trends, having learned from past experience that holding them rarely ends well. Phyfer also commented on market behavior, observing that parts of the market can move differently than expected due to large fund flows, and that events like the GameStop trading activity show the market does not always follow logic. She said the tool helps her keep her logic in check by showing what large investors are doing.