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John Fieldly

Chief Executive Officer & Chairman, CELSIUS HOLDINGS INC

Search every verified John Fieldly interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. John Fieldly, Chairman and CEO of Celsius Holdings, has been discussing the company's transformation from a single-brand energy drink maker into a multi-brand portfolio. In interviews, he described 2025 as a "transformational year," citing the acquisitions of Alani Nu and Rockstar and a deepened partnership with PepsiCo, which increased its stake in Celsius to about 11%. Fieldly said the company now holds roughly 20% share of the energy drink category across its brands and that Celsius is positioned as the largest sugar-free portfolio in the category. He also noted that the company is focused on retail execution, including anticipated 17% space gains for Celsius and over 100% distribution gains for Alani during the current reset season, with the convenience channel identified as a major growth opportunity. Fieldly has also addressed the company's history and strategy in various media appearances. He recounted Celsius's earlier struggles, including being delisted from Costco, Walgreens, and CVS, which he said represented a loss of over half of its revenue at the time. He attributed the company's later growth to a pivot toward health-and-wellness positioning, social media and creator marketing, and distribution partnerships. Fieldly stated that the energy category is expected to grow at a 10% CAGR through 2029 and that Celsius is capitalizing on trends toward zero-sugar and functional beverages. He has also discussed international expansion, including recent entries into Spain and Australia, and said the company's core strategy is "more people, more places, more often."

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