F+L Webcast Episode 44 - Matt Joyce on innovating for a sustainable future at HF Sinclair Lubricants
With more than 30 years of industry experience, Matthew (Matt) Joyce, Corporate Senior Vice President and President of HFΒ ...
Senior Vice President of Lubricants & Specialties, Hf Sinclair
Search every verified Matt Joyce interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. In a February 2025 webcast, Matt Joyce discussed HF Sinclairβs strategy for its lubricants and specialties business, stating that the company is "doubling down" on the business while competitors are downsizing. He identified the U.S. as the company's greatest growth opportunity and Canada as its most important market, and noted that the European slowdown is a headwind. Joyce said the company is exploring renewable solutions and introduced an immersion cooling technology called Innovate for data centers. He expressed a goal for the business to become a "solution provider" that reduces carbon impact. In September 2024, Joyce highlighted the 120th anniversary of the Sonneborn brand, an HF Sinclair brand, and emphasized the company's commitment to improving supply chain efficiency and investing in production. He stated that the brand is focused on using best practices in sourcing and producing specialty products for consumer and industrial applications.
“A big part of our solution has not only been the production of materials that are hydrocarbon based technologies but also looking at other renewable solutions and how do you formulate so that you can bring the best solution to your customer and your end user.”
“The EU is not getting any easier to do business in for industries like ours or for that matter any industrialized industry, and there's a lot of political pressure in many of these countries in which we do business.”
“Canada is the most important market for HF Sinclair lubricants because Petra Canada has such a heritage there and a linear there. The US is our greatest opportunity for growth.”
“We're doubling down on the lubricants business and I can't say that about all of our competition. A lot of folks are kind of ratcheting back and downsizing their organizations, which has provided us some terrific talent and opportunity to attract talent who recognize that we're growing and invested.”
“Our fuels folks are one of the largest producers of renewable diesel in North America and we've been one of the early adopters. How do we take that story of renewable diesel into some of our big opportunities together and make it a partnership approach to our customers?”
“The continuing European dilemma and slowdown where demand has been dampened across many industries we play in is one of the biggest headwinds for the business.”
“We haven't seen any significant volumetric decline as of yet from an EV perspective based on our customers where we tend to supply our products and the customer channels that they take it to.”
“Operational excellence is key; you can't be a good, profitable, sustainable business unless you are doing the right thing internally in keeping your supply chain, your operations, your manufacturing in a good place.”
“We introduced our immersion cooling technology called Innovate, which was a tremendous effort to bring to market serving digital mining and data center markets, and we've had really good uptake with that.”
“I want HF Sinclair Lubricants to be relevant, a solution provider going beyond products, sustainable not only profitably but also helping to introduce new and innovative technology that reduces carbon impact.”
“This year we're celebrating the 120th anniversary of Sonneborn, a storied name in our industry, and our brand is committed to using best practices in sourcing materials and improving our supply chain efficiency to reduce our footprint.”
“We continue to invest in the business and the capital required to safely and reliably produce our solutions at scale, celebrating the people who make a positive impact on our business every day.”
“With our history of pioneering specialty products that adapt to fit almost any consumer or industrial application, we are embracing all that the future brings our way.”
“It's important that you know and trust where the everyday products you use come from, so we encourage you to visit our website and talk to our salespeople to learn more.”
With more than 30 years of industry experience, Matthew (Matt) Joyce, Corporate Senior Vice President and President of HFΒ ...
Sonneborn, an HF Sinclair brand, is a storied name in our industry and this year, we're celebrating its 120th anniversary.
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