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Kevin Plank

Founder, President, Chief Executive Officer & Director, UNDER ARMOUR INC

Search every verified Kevin Plank interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Kevin Plank, founder and CEO of Under Armour, has been promoting the company's innovation and growth through a series of interviews and behind-the-scenes tours. In a 2025 interview with Graham Bensinger, he discussed the company's early struggles, including taking his last $2,000 to Atlantic City in an attempt to double it for payroll, and recounted turning down an $850 million buyout offer from VF Corp. before the 2005 IPO, saying he believed in the brand's potential. He also gave a tour of Under Armour's Baltimore Peninsula headquarters, highlighting new products such as a performance hat and cooling fabrics, and discussed the company's role in urban redevelopment. Plank has also reflected on his leadership and the company's evolution. In a 2019 CNBC interview, he announced his transition from CEO to executive chairman and brand chief, with Patrik Frisk succeeding him as CEO, describing the move as part of making Under Armour an "eternal brand." In earlier appearances, he addressed challenges such as inventory growth and cultural changes, including efforts to ensure female athletes feel represented. He has also spoken about his personal motivations, including his father's death and his desire to spend more time with his children, and has emphasized his commitment to Baltimore, where he has invested in community development.

Recent appearances

  • Inside our shoot with Under Armour's CEO Kevin Plank | Behind The Scenes

    October 27, 2025 · 📺 Graham Bensinger

    Go behind the scenes with Graham Bensinger and the team as they spend the day filming with Under Armour Founder and CEO Kevin Plank. From the design lab to the flagship store, get an exclusive look inside the legendary company's inner workings. #interview #behindthescenes #production Become a member to watch full episodes and get exclusive access to content: https://bit.ly/3q4TjAb Subscribe to watch the latest interviews: http://bit.ly/1R1Fd6w Episode debuted nationwide in 2025.

    Watch on YouTube ↗

  • Under Armour founder: The side hustles that built the superbrand

    October 22, 2025 · 📺 Graham Bensinger

    Long before Under Armour, Kevin Plank was out-selling his brothers at Dead shows, launching a flower delivery business from his dorm, and learning people skills behind the bar. In this video, he shares how those early sales gigs—and some clever rule-bending in college—helped shape the entrepreneur he became. #interview #entrepreneur #business Become a member to watch full episodes and get exclusive access to content: https://bit.ly/3q4TjAb Subscribe to watch the latest interviews: http://bit.ly/1R1Fd6w Episode debuted nationwide in 2025.

    Watch on YouTube ↗

  • How Kevin Plank is transforming Baltimore beyond Under Armour

    September 12, 2025 · 📺 Graham Bensinger

    Under Armour founder Kevin Plank opens up about his deep-rooted loyalty to Baltimore and his efforts to revitalize the city. From transforming the skyline to shaping its narrative, he discusses why investing in his hometown became his mission beyond building a brand. #interview #baltimore #business Become a member to watch full episodes and get exclusive access to content: https://bit.ly/3q4TjAb Subscribe to watch the latest interviews: http://bit.ly/1R1Fd6w Episode debuted nationwide in 2025.

    Watch on YouTube ↗

  • Kevin Plank: Turning down $850M offer for Under Armour

    September 12, 2025 · 📺 Graham Bensinger

    Kevin Plank recounts the bold moves that put Under Armour on the map: landing a deal with Any Given Sunday and asking his team to forgo pay for a game-changing ESPN The Magazine ad. Despite a huge buyout offer, he stayed true to his vision. #interview #business #sports Become a member to watch full episodes and get exclusive access to content: https://bit.ly/3q4TjAb Subscribe to watch the latest interviews: http://bit.ly/1R1Fd6w Episode debuted nationwide in 2025.

    Watch on YouTube ↗

  • Kevin Plank’s Under Armour gamble: Taking last $2k to Atlantic City

    September 11, 2025 · 📺 Graham Bensinger

    Kevin Plank takes us inside the chaotic early days of Under Armour—from hustling in New York’s Garment District to losing everything in Atlantic City. Broke, desperate, and sleeping on a couch in Bel Air, Ohio, Plank scraped together a dream, one compression shirt at a time. This is the raw story of risk, resilience, and a mother’s dinner after hitting rock bottom—until one check from Georgia Tech changed everything. #interview #sports #business Become a member to watch full episodes and get exclusive access to content: https://bit.ly/3q4TjAb Subscribe to watch the latest interviews: http:/…

    Watch on YouTube ↗

  • EXCLUSIVE at UA’s new HQ feat. space suits, Steph’s sticky shoe, cooling threads

    September 10, 2025 · 📺 Graham Bensinger

    Kevin Plank takes us inside Under Armour’s Baltimore Peninsula HQ, showing how innovation drives their performance gear. From cooling fabrics and high-tech shoes to real-time production and space suits the tour gives a look at how Plank's vision for UA pushes the boundaries in sportswear. #interview #underarmour #tour Chapters 0:00 - 266 acre Baltimore redevelopment 1:05 - Performance research 2:10 - Building the perfect shoe 4:15 - Steph Curry's Under Armour Flow 7:00 - Space suit 9:00 - Newest Under Armour shirts 9:40 - Inside the Under Armour Design Studio 13:30 - Tour the store, new no w…

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  • Kevin Plank | Full interview with Under Armour founder

    September 10, 2025 · 📺 Graham Bensinger

    In this candid long-form interview, Under Armour founder Kevin Plank sits down with Graham Bensinger for an in-depth ...

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  • Kevin Plank and John Varvatos on Under Armour's Vision for High-Performance Apparel

    October 01, 2024 · 📺 Summit

    Dive into the dynamic world of sports apparel with Kevin Plank, founder, president and CEO of Under Armour, alongside acclaimed fashion designer, entrepreneur and Under Armour’s Chief Design Officer, John Varvatos. The industry titans share their insights on the evolving landscape of design in professional athletics and athleisure wear. Discover their visions for the future, how they are shaping trends and the role innovation plays in the intersection of functionality, style and technology. Hear firsthand about the challenges and triumphs of designing for performance while staying ahead in the…

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  • Kevin Plank (Under Armour CEO) Talks to Jackson State Football Team & Gifts Them ALL New Shoes

    November 28, 2022 · 📺 Well Off Media

    Coach the privilege being here thank you all red and blue I got it I got it so we spent time about a year ago and as Under Armor we ...

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  • Kevin Plank, CEO Under Armour

    July 27, 2021 · 📺 Boston College Chief Executives Club

    """Kevin Plank and Under Armour: From Grandma's Basement to The World Stage"" Hosted by Karen Kaplan, Chairman and Chief Executive Officer, Hill Holliday"

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  • Kevin Plank And Patrik Frisk Talk Under Armour's Future

    October 22, 2019 · 📺 Business Insider

    Before Under Armour CEO Kevin Plank stepped down, Business Insider talked to him and his soon-would-be replacement Patrik ...

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  • Watch CNBC's full interview with Under Armour's Kevin Plank and Patrik Frisk

    October 22, 2019 · 📺 CNBC Television

    Under Armour announced Tuesday that CEO and Founder Kevin Plank will be moving to the role of executive chairman and brand chief as it elevates President and COO Patrik Frisk to the role of CEO. The change will be effective January 1, 2020. CNBC's Courtney Reagan speaks with both executives about the change.

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The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →