Chief Marketing & Experience Officer, BLOCK H & R INC
Search every verified Jill Cress interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jill Cress, Chief Marketing and Experience Officer at H&R Block, discussed the company's approach to the 2025 tax season in a January 2025 podcast appearance. She described the period from January 1 to April 15 as a "sprint" to reintroduce the brand and capture demand, noting that 150 million Americans are required to file taxes by a specific date. Cress stated that the company's role is to "drive growth through bringing in more new customers and retaining our clients," and that marketing activities are evaluated based on whether they deliver business results. Cress highlighted Gen Z as an important audience, citing their financial optimism and status as one of the only large groups of new entrants into the tax category each year. She mentioned that H&R Block invests in social media platforms like TikTok and uses creators and influencers to produce platform-specific content. Cress also noted that changes to 1099-K reporting thresholds, which will decrease to $5,000, will affect people with side hustles or income from platforms like Venmo and Facebook Marketplace, and that the company is considering how to address this through content and storytelling.
Jill Cress has been Chief Marketing Officer for National Geographic and H&R Block. Today, she's Chief Marketing Officer for Babylist, the leading digital destination for expectant parents and growing families. We talk about the path of her career helping to shape global brands like Mastercard and PayPal, and guiding iconic organizations through periods of transformation and reinvention.
Jill, now Chief Marketing Officer at Babylist and formerly CMO of H&R Block, made a point that more marketers need to hear: the ...
How is H&R Block evolving its brand for a digital, mobile, and AI-powered future? In this episode of The Speed of Culture Podcast, Matt Britton sits down with Jill Cress, Chief Marketing and Experience Officer at H&R Block, to discuss digital transformation, mobile financial experiences, AI tax support, consumer finance, brand relevance, and how H&R Block is modernizing the tax experience for today’s consumers. Jill shares how her career across Mastercard, National Geographic, PayPal, and H&R Block shaped her approach to brand building, growth marketing, and customer experience. She also exp…
How is H&R Block evolving from a legacy tax brand into a digital, mobile-first financial services experience? In this episode of The ...
It's rare you meet a leader who's equal parts Chief Marketing Officer and Chief Experience Officer. But Jill Cress has mastered the ...
Sponsored by Amazon Ads In this third and final episode of The Inspiration Lab, Amazon Ads Global Director of Brand Marketing, ...
What does it mean to show up as your authentic self at work? For Jill Cress, it meant swapping the stiff navy suits of 90s banking ...
What does it mean to show up as your authentic self at work? For Jill Cress, it meant swapping the stiff navy suits of 90s banking for ruffled blouses and bold plaid dresses—a choice that not only set her apart but shaped a career built on creativity, curiosity, and breaking the rules in the best way possible. From MasterCard to National Geographic, and now as Chief Marketing & Experience Officer at H&R Block, Jill’s willingness to take risks has defined her brand both personally and professionally. In this episode of Brand Insider: BTS, Jill sits down with Lisa Singer to share her leadershi…
What are people really buying from your brand? Spoiler: It's not your product. Jill Cress breaks down how H&R Block centers ...
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