Executive Vice President of Operations, Cubesmart
Search every verified Guy Middlebrooks interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Guy Middlebrooks, Executive Vice President of Operations at CubeSmart, appeared on NYSE TV Live on April 17, 2025, to mark the company's 20th anniversary as a publicly listed company. He described the self-storage industry as having evolved beyond life-change events into a year-round business, with customers using storage as an extension of their homes. Middlebrooks stated that the company plans to continue investing in its platform, people, and technology, and noted that self-storage has been resilient through economic downturns and the pandemic, serving as a low-cost solution for consumers facing uncertainty. In a September 2023 interview, Middlebrooks, then Vice President of Third Party Management, discussed the normalization of vacate rates after the pandemic and the seasonal nature of self-storage. He emphasized the importance of data in understanding market dynamics, the risks of oversupply in development, and the industry's rapid adoption of contactless rentals during the pandemic. In a 2019 preview for the Arizona Self Storage Association conference, Middlebrooks, who had been with CubeSmart for 13 years, outlined plans to share data on how new supply affects occupancy and rental rates, advising operators to stay educated on local market conditions and prepare for new competitors.
“We're so excited about our 20-year anniversary. It's not just the business that we do, but it's our people. It's the culture. It's our teammates, over 3,000 teammates around the country that work at CubeSmart serving our customers, living out that culture, providing genuine care, unparalleled service.”
“Self storage is an interesting industry. It's been somewhat discovered at this point and folks are aware of it. People use self storage now as an extension of their home. Builders are building smaller dwellings, and they need a place to put their things year-round. So, it's turned into a year-round business.”
“We're going to continue to invest and reinvest in our platform and our people and our technology and we have to constantly focus on where do we need to meet our customers? Where do they want to be met in their journey of needing self storage and we're going to continue to do that.”
“When you think about self storage, it's been somewhat resilient. So when you do think about the different economic situations and the recession and the pandemic, there's been a needs and a use case for self storage customers through it all and we expect that to continue.”
In this week's video Thad interviews Guy Middlebrooks who is the Vice President of Third Party Management for CubeSmart.
If you're in Arizona...or want to make a quick trip - I'll be speaking at the upcoming AZSA conference for a few hours. As part of this ...
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