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Laura Jones

Chief Marketing Officer, MAPLEBEAR INC

Search every verified Laura Jones interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a September 2022 interview, Laura Jones, then VP of Brand and Marketing at Instacart (Maplebear), discussed the importance of integrating product and marketing functions. She stated that it is a "huge miss" when the two operate in a disconnected fashion, leading to "disconnected customer experiences or less effective marketing." Jones described product marketing as the "connective tissue" that determines who the company is building for, what to build, and how to communicate that message through marketing channels. Jones also shared her leadership philosophy, emphasizing that the most important quality for a leader is that people "trust and desire you to be their leader." She advocated for an "evidence-based" approach to hiring, valuing work product over a candidate's profile. Reflecting on her career, Jones noted that her trajectory has been about gaining confidence to solve larger problems, and she advised others to "raise your hand to try new things" and not be afraid to take risks to learn new skills.

Recent appearances

  • The Effective CMO: Instacart's Laura Jones returns | The WARC Podcast

    September 03, 2026 · 📺 WARC

    Instacart's Laura Jones returns to share practical lessons from Instacart's brand transformation, including prioritising effectiveness, brand-first marketing strategy, partnerships, Instacart's chase to win a Cannes Lion and much more. Guests: Laura Jones, Chief Marketing Officer, Instacart Ann Marie Kerwin, Americas Editor, WARC Key takeaways: 1. Unified brand and performance drives growth: Instacart shifted from performance-only marketing to a unified full-funnel model, proving that brand-building and performance budgets work harder when planned and measured together. 2. Full-funnel me…

    Watch on YouTube ↗

  • How Connection Becomes Your Superpower | Laura Jones (CMO Instacart)

    May 01, 2026 · 📺 Frederik G. Pferdt

    In this episode, Frederik sits down with Laura Jones, CMO of Instacart, to explore how connection isn't just a strategy, but a way of leading, seeing, and creating. Laura shares the moment she stood outside a trailer on Stanford's campus, placed her hand on it, and knew: "Whatever is inside here will change my life." That moment became the beginning of a career that took her to Google, Uber, and one of the most joyful Super Bowl ads of the year. We talk about the power of "How might we" and "Yes, and," about 1.8 billion bananas, about a heart-opening trip to Vietnam with UNICEF, and about what…

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  • Proof of Craft: What It Takes to Stand Out When Everything Looks Good -Laura Jones, CMO of Instacart

    April 28, 2026 · 📺 Beyond the Prompt

    Laura Jones, CMO of Instacart, joins Jeremy & Henrik on Beyond the Prompt to explore what happens to creativity when AI makes "pretty good" effortless. She shares why brand becomes a question of trust as products converge, how a data insight about bananas became both a product feature and a Super Bowl campaign, and why the best ideas still require human friction — not just human-bot dialogue. Instacart: https://www.instacart.com/ Super Bowl ad:    • Video   Laura LinkedIn:   / laurajonesdcsf   ro's post: https://ro.co/perspectives/super-bowl... 00:00 Intro: Originality vs AI Complacency 00:2…

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  • The Effective CMO: Instacart's Laura Jones | The WARC Podcast

    February 12, 2026 · 📺 WARC

    Instacart grew from a tiny start-up in 2012 to 82.3 million grocery orders in Q1 2025. Instacart's CMO Laura Jones joins the pod to share how marketing played an important role in that growth. Hosted by Ann Marie Kerwin, Americas Editor, WARC Strategy. Published 3 July 2025.

    Watch on YouTube ↗

  • Bigger Picture Thinking: Laura Jones, Instacart

    September 03, 2025 · 📺 Deloitte US

    In an age of infinite content, attention is harder to earn—and creativity matters more than ever. At Cannes Lions, Deloitte’s CMO Program Executive Lead Stacy Kemp sat down with Instacart CMO Laura Jones to explore how brands can break through in a world shaped by AI, retail media fragmentation, and rising consumer expectations. From nostalgic campaigns to evolving talent, Laura shares how Instacart is building for what’s next. Learn more about the Deloitte CMO Program: https://delo.tt/6059ABdU1 #Instacart #CMO #CannesLions #DeloitteUS #DeloitteCMOProgram

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  • CMO Laura Jones on the final frontier of Instacart’s retail media ambitions

    March 06, 2024 · 📺 The Current

    Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku, and how she’s reaching shoppers by framing them as the COOs of their households. _______ The Current Podcast shares insights and inspiration from marketing leaders from the world’s most influential brands. In this season, hear from executives at Tubi, Hilton, White Castle, Moderna, Booking.com, AARP, Hershey's, National Republican Senatorial Committee, BBDO…

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  • Laura Jones Joukovski in conversation on Expert Attribution

    December 17, 2023 · 📺 M-Squared

    I mean the thing is we're not a subscription we're free so we look at what is marketing to get people at the door and then on top of ...

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  • The Product/Marketing Connection by Instacart VP of Brand & Marketing, Laura Jones

    March 29, 2022 · 📺 Product School

    Subscribe here: http://bit.ly/2rCsYZD Check out upcoming events: http://prdct.school/LI_events Read speaker's bio: ...

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Other executives at MAPLEBEAR INC

  • Fidji Simo, Former President, Chief Executive Officer & Chairman

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →