Adrian Stoch

Recent appearances

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  The Costly Automation Trap CEOs Ignore | Hai Robotics CEO Americas

  April 19, 2026 · 📺 Lead the Team Podcast

  Looks Like Progress. It’s Not. So I asked Adrian Stoch, CEO Americas at Hai Robotics: What’s the mistake that looks right… but costs millions? Why do “working” systems still fail? What breaks first when you scale? He’s led automation at massive scale. Inside Target. Inside GXO. Now leading robotics. He told me about one warehouse… Robots installed. Systems live. Dashboards green. It looked like progress. Until it didn’t. 30% of the products didn’t even fit the system. $3M a year… gone. Here’s what most leaders miss: The failure didn’t start with the robots. It started earlier. Bad…

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  The Truth About Warehouse Automation

  October 05, 2025 · 📺 The New Warehouse

  In this episode of The New Warehouse Podcast, Kevin chats with Adrian Stoch, CEO of the Americas at Hai Robotics. Adrian recently transitioned from the end-user side, with leadership roles at GXO and Target, to the solution-provider side at Hai. His unique perspective brings a sharper focus on customer success in warehouse automation. Adrian shares why he joined Hai Robotics, how his past experiences shaped his views on automation, and why customer outcomes must drive innovation.  Adrian also dives into adoption challenges, the rise of humanoids, and how Hai Robotics is rethinking automation…

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  FreightWaves on SiriusXM: Adrian Stoch

  May 09, 2024 · 📺 GXO

  In a wide-ranging interview with FreightWaves's Grace Sharkey, GXO Chief Automation Officer Adrian Stoch discusses our approach to automation strategy, how we select our technology partners, what's on the horizon, and a lot more. Audio courtesy of FreightWaves and SiriusXM. This is a trimmed version of Adrian's interview; listen to the full episode with a SiriusXM subscription: https://www.siriusxm.com/player/episo... 00:00 Adrian's passion for automation 02:43 Problem-solving automation 06:05 Business strategy first, then technology 07:42 What Adrian is most proud of 10:13 Selecting the rig…

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