President & Chief Executive Officer of Athleta, Gap
Search every verified Chris Blakeslee interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Chris Blakeslee, President and CEO of Athleta, appeared on CNBC's *Squawk Box* on September 17, 2024, to discuss the company's "Power of She" campaign and its brand positioning. Blakeslee stated that Athleta's heritage is "innovating fabrics for women by women" for 26 years and described the brand as "the only premium brand that only makes product for women," including girls down to age six. He noted that the company uses premium fabrications in the "80th percentile" of the category and aims to appeal to a broad range of consumers. Blakeslee, who marked one year with Athleta, said being part of Gap Inc. has provided access to suppliers and resources that would not be available to a smaller organization. He added that the company is "in the middle of executing a reinvigoration playbook across all four brands on purpose, relevance, product, and experiences."
“Athleta's heritage has been innovating fabrics for women by women going back 26 years. We make products for all the ways she moves, with fabrics that allow you to move through the day no matter what you're doing.”
“Athleta sits uniquely in this category as the only premium brand that only makes product for women. We also are the only premium brand using premium fabrication to make things for girls down to 6 years old.”
“We're definitely a premium brand. We use all premium fabrications, probably in the range of the 80th percentile in the category. It's important to be appealing to a broad range of consumers.”
“Being part of GAP has been an incredible experience. The power of this organization is access to suppliers and resources you don't have if you're not part of a major organization like this.”
Chris Blakeslee, Athleta CEO and president, joins 'Squawk Box' to discuss the company's 'Power of She' campaign, the ...
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