John Adams

Executive Vice President and Chief Executive Officer of Primerica Life Insurance Company of Canada, PRIMERICA INC

Search every verified John Adams interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. John Adams, CEO of Primerica Life Insurance Company of Canada, discussed the company's recent recognition as a double Excellence Award winner in an interview with Insurance Business TV. He highlighted survey findings indicating that 68% of middle-income Canadians are wary of using AI for personal financial tasks, while 87% worry about rising costs of essentials and 71% fear insufficient retirement savings. Adams attributed the gap between financial anxiety and action to a lack of confidence, stating that "anxiety doesn't turn into action. Confidence turns into action," and emphasized the value of licensed financial professionals in helping clients move forward. Adams also addressed regulatory and cost challenges facing the industry, calling for a balanced regulatory environment that protects middle-income Canadians without imposing unnecessary burdens. He noted the increasing complexity and cost of compliance, and stressed the importance of delivering cost-effective products and services. His remarks underscored Primerica's focus on combining technology with trusted human advice to serve its client base.