Spotlight Series | Retail Winners Share Delivery Promise Dates On The Product Page W/ Ann Ruckstuhl
Did you know only 38% of #retailers are sharing #delivery promise dates when #customers get to a product page? Get this and ...
Senior Vice President & Chief Marketing Officer, MANHATTAN ASSOCIATES INC
Search every verified Ann Ruckstuhl interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Ann Ruckstuhl, Senior Vice President and Chief Marketing Officer at Manhattan Associates, discussed inventory visibility and delivery promise accuracy in a September 2023 appearance. She stated that shoppers want to see delivery information early in their buying journey, including when an item will arrive and whether it is available nearby. She described inventory visibility as "like love" and said the concept cuts across pre-order and backorder scenarios. Ruckstuhl cited a benchmark indicating that 77 percent of shoppers want delivery options based on speed, cost, and channel, but only 38 percent of retailers provide that information. She said leaders are eight times more likely than non-leaders to show delivery dates with fulfillment options and twice as likely to offer mixed delivery options. She emphasized that accuracy in meeting promised delivery dates is critical, as failing to do so can cause significant customer dissatisfaction.
Did you know only 38% of #retailers are sharing #delivery promise dates when #customers get to a product page? Get this and ...
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