Chief Executive Officer & President, Lamar Advertising -cl A
Search every verified Sean Reilly interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Sean Reilly, CEO of Lamar Advertising, has been discussing the company's performance and the broader out-of-home advertising industry. In May 2025, he stated that the industry "grew faster" the previous year and would "grow faster than any other measured medium" in the current year. He described out-of-home as "the least well compensated medium in terms of CPMs" and called for the industry to "have confidence in our product and sell it effectively, consistently, and get paid better." Reilly also noted that social media faces challenges related to data architecture and privacy, and that linear TV is "deeply challenged," creating an opportunity for out-of-home advertising to "fill the void." Reilly has also highlighted Lamar's operational strategy and financial position. He described the company as a "flat, decentralized organization" that promotes from within, with general managers having "complete autonomy." He noted that Lamar's enterprise value was approximately $13 billion, making it "the most valuable out-of-home company in the world." Reilly has emphasized the company's pioneering role in digital billboards, stating that while only about 4,000 of its 170,000 billboard faces are digital, they generate 30% of revenue. He has also discussed the company's conversion to a REIT, which he said was "well received" by investors, and its sustainability practices, including the use of recyclable substrates and solar panels on billboards.
“Last year we grew faster; this year we will grow faster than any other measured medium. I think that says it all.”
“We are the least well compensated medium in terms of CPMs. We need to have confidence in our product and sell it effectively, consistently, and get paid better for that phenomenal reach.”
“Measurement can be eclectic, which is one of the reasons why it can be a challenge. Geopath covers many types of media but not all, and there are other measurement companies participating in the space.”
“As marketers rely on us more, they're going to be looking for analytics that prove that those advantages are accruing to them, which actually flags another great opportunity that we have ahead: bringing advertisers into the category in ways that cause them to stick around and grow their spend within our category.”
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Sean Reilly is the President & Chief Executive Officer of Lamar Advertising Company headquartered in Baton Rouge, Louisiana. Mr. Reilly has served in various capacities at Lamar since 1989, then a family owned private business. He is a Harvard University and Harvard Law School graduate and began working on acquisitions and real estate for Lamar in 1989. He served as President of TLC Properties and became the Chief Operating Officer of Lamar in 2001. In 2011 he was promoted to Chief Executive Officer. He currently serves as the Board Chair of the Outdoor Advertising Association of America. He w…
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