Chief Information Officer, Macys
Search every verified Keith Credendino interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Keith Credendino, Chief Information Officer at Macy’s, spoke at a Terry Third Thursday event on August 21, 2025, about the company’s technology strategy and operations. He described Macy’s as a complex business involving stores, call centers, digital platforms, marketing, supply chain, and inventory systems. Credendino noted that Macy’s is the fourth largest fashion e-retailer, owns 30 of its own brands, and is the second largest consumer of helium globally, after the U.S. military, which led to a pause in its parade during World War II. Credendino discussed Macy’s “bold new chapter” strategy, which focuses on strengthening the core Macy’s brand, investing in stores, supply chain, digital personalization, and luxury. He highlighted the company’s use of AI to predict demand and allocate store hours, citing an example where local shopping demand dropped during a Georgia-Georgia Tech football game. He also noted Macy’s early adoption of RFID tags for inventory tracking and the use of AI for product knowledge assistants, call center chatbots, and coding assistance. Credendino emphasized the importance of clean data and said the company reviews performance metrics multiple times a week with its CEO and corporate strategy group to adjust strategies as needed.
“Retail is such a complex business. It's such a people think about you just go into a store, there's where's technology come in? You got the store, you got to run the store, you got the call centers, you got digital platforms, you got marketing technology, you got supply chain systems, you got inventory, you got forecas...”
“We are the fourth largest fashion e-retailer. We have 30 of our own brands that we make ourselves. Also, some fun facts. We are the second largest consumer of helium in the world. The first is the US military. We had to put a pause on our parade during World War II because there was a run on helium for the war to suppo...”
“We have launched a new strategy we call a bold new chapter. We're going to focus on strengthening Macy's. We're going to inject hours into our stores, get the right product, make sure those stores are a great experience. We're investing into our supply chain, our digital and personalization, and making sure we have the...”
“We use AI to determine how many hours we should be putting into the stores based on predicting demand. Demand is driven by so many things: what events are going on, what's the weather going to be, what else is going on in the economy, what time of year it is. For example, last year Georgia played Georgia Tech on Black...”
Keith Credendino, Chief Information Officer at Macy's, speaking at Terry Third Thursday on August 21, 2025. - Terry Third ...
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