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Josh Silverman

Executive Vice President & Chief Franchise Officer, MATTEL INC

Search every verified Josh Silverman interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Josh Silverman, Executive Vice President and Chief Franchise Officer at Mattel, discussed the company's approach to reimagining intellectual property at the TV Kids Festival in February 2025. He described a strategy the company calls "newstalgia," which he said aims to preserve the core DNA of a brand while modernizing it for contemporary audiences. As an example, he cited the relaunch of "Barney's World," a preschool series airing on Max, Cartoon Network, and Jito, which he said was designed to appeal to Millennial and Gen Z parents who grew up with the character while introducing Barney to a new generation. Silverman also noted that Mattel is celebrating its 80th anniversary in 2025 with plans including nostalgia picture books, digital games, exhibitions, and the opening of the Mattel Adventure Park. In a September 2021 interview, Silverman commented on Mattel's financial performance, stating that the company had achieved its best fourth quarter in 15 years and double-digit sales growth for two consecutive quarters. He attributed the results to a multi-year strategy and reported that over the prior three years, gross margin had improved by over 1,100 basis points, cash flow had improved by nearly $500 million, and operating income had increased by more than $650 million.

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