Driving Sustainable Innovation in Coatings with Dr Robert Roop
Dr Robert Roop is leading innovation in one of the most overlooked but essential industries in the world. As Chief Technology Officer at Axalta, he and his team are redefining what coatings can do, from improving durability and performance to enabling the next generation of electric vehicles, data centers, and sustainable manufacturing. In this episode, Russ and Robert explore how coatings go far beyond paint, playing a critical role in protecting surfaces, extending product life, and improving efficiency across industries. Robert explains how Axalta combines chemistry, material science, an…