Commercial Leadership in the AI Era with Olivier Biebuyck
In this episode of the Titanium Economy Podcast, Akshay Sethi sits down with Olivier Biebuyck, President of Fabrication Technology at ESAB, to discuss how industrial companies can unlock growth through commercial excellence. Olivier shares lessons from ESAB’s acquisition journey and explains why pricing, sales effectiveness, and data have become critical levers for growth. The conversation explores how commercial integration drives post-merger value, how customer expectations in industrial markets have shifted, and why buyers now expect an Amazon-like experience. They also discuss how ESAB i…