Chief Strategy Officer & Senior Vice President of Technology, Choice Hotels Intl
Search every verified Anna Scozzafava interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In September 2020, Anna Scozzafava, then Vice President of extended stay brands, strategy and operations at Choice Hotels International, announced the launch of Everhome Suites, the company's thirteenth brand and a mid-scale extended stay offering. She stated that the first ground breaking for the brand took place in Corona, California, and that the company had two area agreements totaling 13 deals between Austin, Texas and Los Angeles County, California. Scozzafava said the brand was designed as a 100% new construction product to fill a "white space" in the mid-scale market, and she projected the company could open at least 500 Everhome Suites hotels over the next ten years. Scozzafava attributed the launch to research showing that seven-plus-night room nights represent 20% of demand while extended stay supply accounts for only 9%, describing this as a "tremendous opportunity." She noted that Choice Hotels had tripled its extended stay footprint in the prior two years and had recently opened its 400th extended stay property. She described Everhome Suites as offering spacious apartment-style rooms with fully equipped kitchens, designed to allow guests to maintain their routines while traveling. The first Everhome Suites was expected to open in 2021 in Corona, California.
“We're launching our thirteenth brand, a mid-scale extended stay brand named Everhome Suites, and we're celebrating our first ground break today in Corona, California.”
“Choice has over 80 years of experience and really owns the mid-scale segment combined with our proven extended stay operating model; we just tripled our footprint in the last two years in the extended stay segment.”
“Seven plus night room nights represent 20% of demand, but there's only 9% of extended stay supply, so there's a tremendous opportunity in front of us.”
“Everhome Suites is really designed to be our true 100% new construction part of the mid-scale extended stay brand.”
“We have two more area agreements to date with 13 total deals between Austin, Texas and Los Angeles County, California.”
“We can see at least 500 hotels over the next call 10 years easily with this brand in the mid-scale market.”
“Everhome Suites is really designed to offer more of that midscale guest experience with service offerings and amenities that complement our other brands within the home and scale space.”
“All of our guest rooms are tremendously important in the extended stay segment, with spacious apartment-style rooms designed for people to eat, work, and play all in the same space, including fully equipped kitchens with real full-size refrigerators, dishwashers, and cooktops.”
“There's a tremendous room for growth when you look at the white space between demand and supply in the extended stay segment; developers are seeking new construction offerings and are demanding a fresh product to capitalize on this opportunity.”
“Our first Everhome Suites will be opening in 2021 in Corona, California, and we invite everyone to stop by and take a look.”
Anna Scozzafava, VP of extended stay brands, strategy and operations at Choice Hotels International, discusses the company's ...
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