Vacation Ownership Loyalty vs Hotel Loyalty: What's Different
Marriott Vacations Worldwide loyalty works differently than hotel loyalty. Owners buy in up front—then the company has to earn the repeat trip. During the recently held ARDA Spring Conference in Las Vegas, Glenn Haussman talks with Scott Weisz, EVP Strategic Business Operations at Marriott Vacations Worldwide, about what loyalty means in vacation ownership, how booking drives satisfaction, and why millennials and Gen Z push the industry toward more experiences. Loyalty starts with booking: help owners understand what they own and make planning easy Service drives repeat trips: deliver consis…