Wendy’s AI-Powered Drive-Thru: CIO Matt Spessard on FreshAi & Transforming QSR | Technovation 955
How can AI revolutionize the $2B+ quick-service restaurant (QSR) industry? In this episode of Technovation, Wendy's CIO Matt ...
Chief Information Officer, Wendys
Search every verified Matthew Spessard interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Matt Spessard, Chief Information Officer at Wendy's since February 2024, discussed the company's technology initiatives in a March 2025 interview on the Technovation podcast. He stated that his responsibilities include global technology efforts such as restaurant technology, data management, analytics, software engineering, and information security. Spessard noted that Wendy's launched a new CRM and loyalty capabilities in 2024 while rebuilding its digital platform and mobile app, resulting in digital revenue in 2024 being more than 40% higher than in 2023. Spessard described the company's Fresh AI platform, which he said redefines the drive-thru experience by improving order accuracy and freeing crew members to focus on preparing orders. He stated that Wendy's spent a year piloting Fresh AI in a single restaurant before expanding, and as of the interview, it was deployed in just under 100 restaurants across 18 states. Spessard also outlined the company's innovation pipeline, where he said the team rapidly prototypes ideas and ejects those that do not prove value, considering success to be ejecting six out of seven ideas. He mentioned reading a book on neuroeconomics and expressed interest in emerging technologies including edge computing, low earth orbit satellite technology, and spatial computing.
“As CIO, I’m responsible for all aspects of Wendy’s global technology efforts—from restaurant technology, data management, analytics, enterprise technology, software engineering to information security. A big part of my job is driving growth across Wendy’s digital channels and improving the customer and crew experience...”
“We launched a new CRM and loyalty capabilities in 2024 while rebuilding our digital platform and mobile app. As a result, digital revenue in 2024 was more than 40% higher than in 2023, driven by these new technologies and channels.”
“Our Fresh AI platform redefines the drive-thru experience by offering high-quality interaction, improving order accuracy, and freeing crew members to focus on preparing orders and providing customer warmth. The crew even refers to the Fresh AI assistant as 'she,' treating it like an additional crew member.”
“We spent a year piloting Fresh AI in a single restaurant before expanding to additional locations. It was critical to get the experience right for our customers because negative experiences early on could have marred the ability to scale.”
“We have a rigorous innovation pipeline where we rapidly prototype and either prove value early or eject ideas that don’t meet the mark. We consider success to be ejecting six out of seven ideas, focusing resources only on those that can scale and provide meaningful value.”
“Our innovation team is small but full-time, composed of product leaders, software architects, engineers, and expert business analysts. This focused team enables rapid analysis and prototyping without dependence on third parties.”
“Unlike some competitors who abandoned AI drive-thru efforts, we paced ourselves by piloting in one restaurant for a year before scaling. Today, Fresh AI is deployed in just under 100 restaurants across 18 states, with daily deployments ongoing because we have confidence in the technology’s ability to meet our objective...”
“We moved from rule-based AI solutions to generative AI by training a large language model on our menu data to 'speak Wendy.' This shift allowed us to handle complex conversational ordering and scale the solution effectively.”
“Consumer willingness to adopt technology has changed dramatically over my 26 years in the industry. Technologies like voice assistants and kiosks, once met with resistance, are now expected, especially by younger generations, enabling us to innovate more boldly.”
“Looking ahead, I’m excited about edge computing for running AI models closer to operations, low earth orbit satellite technology improving connectivity in remote locations, and spatial computing that could revolutionize how we engineer and create virtually.”
How can AI revolutionize the $2B+ quick-service restaurant (QSR) industry? In this episode of Technovation, Wendy's CIO Matt ...
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