Executive Vice President and Chief Technology & Digital Officer, Nexstar Media
Search every verified Brett Jenkins interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a September 2018 appearance, Brett Jenkins, Executive Vice President and Chief Technology & Digital Officer at Nexstar Media, discussed the uniqueness of over-the-top (OTT) television. Jenkins stated that OTT's distinctiveness lies not in its distribution path but in its delivery over IP, which enables nonlinear, on-demand, unicast, and bi-directional connectivity. He said that this method of delivery is "revolutionising the way consumers are interacting with content." Jenkins noted that some observers predict over-the-air, cable, and satellite delivery will disappear in favor of internet-based distribution, while others argue OTT is a temporary phenomenon that will fade. He offered his own prognostication that "eventually there will be equilibrium reached," with multiple forms of distribution continuing to coexist and traditional methods innovating to become more like OTT in what they can offer consumers.
“The thing that is unique about OTT I believe is not just that it's coming through a different distribution path. What is unique about it is its delivered over IP, it can be delivered nonlinear, on demand, unicast in a one-to-one, and it has bi-directional connectivity embedded into it.”
“As I think about the way traditional television is changing, it's not so much just that the distribution is changing, it's that the method of delivery by enabling distribution of content over IP is really revolutionising the way consumers are interacting with content, delivering content, watching content and interactin...”
“There are some people who will tell you right now that these other three forms of ancient delivery—over-the-air, cable, and satellite—are gonna disappear and everyone will eventually connect to the internet.”
“There are other people who will tell you still to this day that OTT is a blip, then it's going away, it won't survive, eventually it will fade away and the industry will re-equalize.”
“My prognostication is eventually there will be equilibrium reached, that multiple forms of distribution are going to continue to survive in the ecosystem, and the traditional ways of distribution are going to end up finding ways to innovate and be more like OTT in terms of what they can deliver for the consumer.”
Brett Jenkins, EVO and CTO, Nexstar, shares his views on the uniqueness of OTT -- that it's delivered over IP and how that ...
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