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Erik Nordstrom

Chief Executive Officer & Director, Nordstrom

Search every verified Erik Nordstrom interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Erik Nordstrom, co-CEO of Nordstrom, discussed the company's 125-year history and its ties to Seattle in interviews with KOMO News. He reflected on the company's founding by his great-grandfather, an immigrant who opened a shoe store at Third and Pike, and noted that the company has "grown up with the city." Nordstrom attributed the company's longevity to a focus on customer service, which he said has remained the foundation of the business even as the definition of service has evolved to include digital interactions. He described the company's flagship store in downtown Seattle and its Bellevue Square location as both being among the top five stores in the chain. Nordstrom commented on the company's transition to a private company, stating that it was "somewhat of a unique go private" because the family did not take on a significant amount of debt or involve private equity, and that the family remains the majority owner. He said the change has allowed the company to "remove some noise" and focus on the core business. Nordstrom also discussed the company's expansion plans, noting that Rack stores are the "biggest source of new customer acquisition" and that the company aims to open about 50 Rack stores per year.

Recent appearances

Notable quotes

“Rack stores are biggest source of new customer acquisition. Good percentage of those customers end up migrating across to become Nordstrom customers as well. Right now, we're open about 25 stores this year. We think we can ramp that up to get to about 50 stores a year. There's a lot of places where we can add a rack store.”

“It's somewhat of a unique go private. We didn't take on a bunch of debt to get it done. We didn't take on private equity. Our family is majority owner. We have a minority partner who's completely aligned with us. It does allow us, I think, to remove some noise, have even greater focus on what's important to the business, particularly the core of the business.”

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