Vice President of Communications & Public Relations, Maximus
Search every verified Eileen Rivera interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Eileen Rivera, Vice President of Communications & Public Relations at Maximus, has spoken about her work with blind students, including an event called "Gracious Gratitude" at the Maryland School for the Blind. She described the event as teaching students to be hosts and express gratitude to people in their lives, rather than being recipients of help. Rivera stated that her organization works with about 20 states delivering programming to make students more confident. In earlier appearances, Rivera discussed real estate sales techniques, including the use of professional covers for listing presentations, collecting questions for client conversations, and leveraging social proof such as testimonials. She also promoted her real estate team's services to asset managers, guaranteeing that tasks would be completed on time, that activity would be driven to properties, and that she would be directly reachable. Rivera claimed her team had never had an asset pulled and that 97% of first escrows closed.
“So we really work on all kinds of experiences to make students more confident.”
“For example, at the Maryland School for the Blind a couple years ago we offered an event called 'Gracious Gratitude' and it was all around being thankful to all the people in our lives.”
“Students got to learn to prepare and be the hosts for their families and people who did things — not to be the recipients of great things but to be contributing and showing gratitude.”
“Not just being the takers but being the givers — right — and we know in the Federation we need people to be givers not just takers.”
“We actually work with about 20 states around the country delivering programming of all kinds; it's really fun.”
“Have a professional cover — I don't care if all you put in it is the property profile and the CMA, it still looks so much better and helps you separate yourself from the crowd.”
“When you prep by reading questions as part of your process you're not nervous — you go in there thinking about the questions you're going to ask your prospect and what their answers are.”
“Please start collecting great questions and one-liners; what's the best case scenario, what's the worst case — these are the kinds of questions that help you in conversations with prospects.”
“Business cards — old school and basic: my assistant has scanned them, they're on an Excel spreadsheet and I can pull them up on my iPad; it's a nice visual when you're talking about networking.”
“Show them your marketing materials — I have a listing presentation on my iPad and I use it; you have to know your market and know your audience when presenting.”
“Social proof matters — just listed, just sold and testimonials are about the best social proof you're going to get, so if you've closed deals you have potential testimonials, you just have to ask for them.”
“If you're in the United States you should be registered on Zillow — it's free, they send you free listing reports on all of your active listings and clients can put reviews on there.”
“I ask clients how they want to communicate — email, text, call — but the moment I have an offer I'm going to track you down, so regardless of your preference it goes out the window.”
“We provide a weekly marketing update to clients — reviews on Zillow, price changes and market status changes — and I show a sample at the listing presentation so clients see what I'll actually deliver.”
“I am personally guaranteeing you three things: all tasks assigned will be completed within your time frames or sooner, we will aggressively drive activity to the property, and you as the asset manager will always be able to reach me directly.”
Eileen Rivera Ley - Keynote speech Pt. 4 Blind Savvy USA.
eileen rivera, tom ferry, tomX.
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