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David Foulkes

Chief Executive Officer & Chairman, BRUNSWICK CORP

Search every verified David Foulkes interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. David Foulkes, CEO of Brunswick Corporation, discussed the company's development of AI-assisted boating technologies in a recent interview. He described an "Auto Captain" system that uses six stereo cameras to create a 360-degree view, allowing the boat to classify objects such as other vessels, people, and docks, and to dock itself when the pilot selects a target location on a screen. Foulkes stated the system has been tested across thousands of simulated and real docking scenarios to ensure reliable operation under various conditions. Foulkes also addressed the accessibility of the technology, noting that it is initially being introduced on premium boat brands like Boston Whaler and Sea Ray. He said that while the systems are currently offered at a "reasonable option cost" on higher-end models, the company's objective is to gain acceptance and scale, which would allow costs to be reduced and the technology to be migrated to more value-oriented products in the lineup.

Recent appearances

Notable quotes

“Recreational boating: the US is the biggest market, about 70% of our revenues, with Europe next at about 15%. Markets like Europe are super important and we need to work together to maintain access to water and keep boating affordable. There is clearly a change in perspective in the EU at the moment; they realize they've made the regulatory environment very complex for businesses and are trying to unify regulations a”

“If you think about recreational boating, the US is the biggest market — it's about 70% of our revenues. Next biggest is Europe — it's about 15% of our revenues.”

“We were talking about how industry and government can collaborate to improve access to boating and boating affordability and generally promote the industry. The EU has 27 countries and still 27 different sets of regulations and legislation, which creates complexity that authorities are now trying to unify and simplify.”

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