Brenna Preisser

Executive Vice President & President of Brunswick Boat Group, BRUNSWICK CORP

Search every verified Brenna Preisser interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Brenna Preisser, President of the Brunswick Boat Group, has stated that the boating industry is emerging from a cyclical downturn and that she is seeing signs of stabilization. In interviews at the Fort Lauderdale and Düsseldorf boat shows in late 2024 and early 2025, Preisser noted that the aluminum segment of the business has been more resilient than value entry-level fiberglass, while the premium fiberglass market has held up better. She attributed the industry's challenges to demand pulled forward during the COVID-19 period and rising interest rates, but expressed optimism about a recovery, citing renewed energy and high consumer interest in boating. Preisser has emphasized Brunswick's focus on product development and integrated technology, including the launch of an autonomous docking system developed with Mercury, Navico Group, and Boston Whaler. She highlighted the company's investment in new products, with over 100 new or refreshed models launched in 2024 and plans for continued innovation. Preisser also discussed the growth of Brunswick's Freedom Boat Club, which has expanded from 20,000 to over 70,000 members globally, and the introduction of the Navion adventure series as part of efforts to attract new boaters. She described Brunswick's strategy as centered on creating a frictionless consumer experience through technology, connectivity, and shared-access models.