Senior Vice President, Executive Creative Director, Victorias Secret
Search every verified Adam Selman interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Adam Selman, who joined Victoria's Secret as its executive creative director, debuted his first fashion show for the brand in October 2025. In interviews following the show, Selman described his approach as "bringing the best of the past and propelling it into the future" and said he aims to "own sexy" while being "forward thinking." He stated that he sees "joy" and "celebration" as defining what is contemporary now. Selman also noted that he had taken a step back from public appearances prior to the role, saying the first interview he had done in a long time was for a podcast appearance, and that he needed time to "re-gain and calibrate" who he wanted to be. Selman has discussed his career background, including designing costumes for Rihanna and running his own fashion brand. He has described his early start as a handyman and said his advice for others is to "do good work and people will notice." Regarding Victoria's Secret, Selman said he is interested in innovation in bras and intimates, and he expressed optimism about the potential of AI in the industry. He also acknowledged being a man in a women's space, stating he has been "very fortunate to have amazing women around me build me up."
“Victoria's Secret in and of itself is such a storied brand and obviously it's had its own journey. So, stepping into this role, where do you think it sits in the culture today and where is it that you would like it to go?”
“Joy is contemporary now. I think feeling is contemporary now. I think that celebration is really what it's all about.”
“The industry at large has a hard time because it's a expensive process which tries to do 80% recycled materials and sustainable packaging and biodegradable and we were a tiny company. So we tried to do that and we did extracture small through extracture large.”
“We have the number one fragrance in America. I think that there's some real heavy duty opportunity within beauty.”
The morning after his show debut as Victoria's Secret's new Creative Director, Adam Selman joined me to talk through the ...
... CULTURISTAS This week the sisters are joined by their third sister: Executive Creative Director of Victoria Secret Adam Selman ...
(12 Feb 2016) WEST REMAINS A HOT TOPIC AT NEW YORK FASHION WEEK Designer Adam Selman had the tricky job of following Kanye West's massive fashion event and album drop event Thursday (11 FEB. 2016) at New York Fashion Week. Earlier in the day West spent more than an hour at Madison Square Garden blasting his new album to a cheering crowd of about 20,000 as models stood high on a platform wearing his new shoe and clothing collection. Selman, one of Rihanna's go-to designers, said he intentionally pushed his show back an hour and a half after West announced the date for his Yeezy collection…
Designer Adam Selman talks about his inspiration for his Spring/Summer 2017 collection and the unexpected way he stays ...
A trip to Hawaii's North Shore on Kauai and memories of Taylor Camp that once resided there inspired Adam Selman's floral-infused Spring 2016 collection in a big way. Our Global Color Ambassador, Madeline Poole, stopped by his studio to concept the nail looks accompanying his runway show.
The designer behind @badgalriri's costuming tells us his personal method of using VFILES! Follow him! adamselman.vfiles.com ...
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