Gunz & Bunz - A Podcast Featuring Strong, Successful Women. Ep 16 - Featured Guest Kaycee Kalpin
Today on the Gunz & Bunz Podcast, Bethany sits down with Kaycee, the Chief Marketing Officer of Premier, Inc. She's redefining ...
Chief Marketing Officer, Premier
Search every verified Kaycee Kalpin interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Kaycee Kalpin, Chief Marketing Officer at Premier Inc., has appeared on several podcasts in 2023–2025 discussing marketing strategy, healthcare industry challenges, and women’s leadership. She described Premier as a publicly traded healthcare technology company partnered with over 4,000 hospitals and health systems, with access to data on 45% of all U.S. hospital discharges annually. Kalpin stated that 90% of Premier’s revenue comes from its existing customer base, making cross-selling and upselling a primary focus. She emphasized the importance of aligning marketing with sales, narrowing the ideal customer profile, and using agile marketing methodologies to operate efficiently with limited resources. Kalpin also said she advises startups to leverage their board and network for leads before investing in demand generation. Outside of her corporate role, Kalpin discussed her involvement with the Go Red for Women campaign in Charlotte, raising funds for women’s heart disease research. She spoke about recovering from ACL surgery and her interest in jiu-jitsu, describing vulnerability as a source of strength. Kalpin addressed gender equity issues, stating that women often do not negotiate salaries or pursue promotions, and called for breaking societal norms that penalize women for career-related sacrifices. She described her core value as achievement and said she spends 95% of her spare time supporting female causes.
“Premier is a publicly traded company about $2 billion, and they do really amazing things for healthcare. You really see the impact that you're making, and my art is simplifying really complex things and productizing them to bring them to market.”
“I think there are so many facets of healthcare that are misunderstood and people don't know about. It's a fascinating industry because there's so much misinformation. I'm really passionate about capturing stories and making them simple for people to understand and digest.”
“My core value is achievement. It's not necessarily money, but it's what's the next thing I'm going to achieve. As women, we often say our core values are family, but it's okay to be motivated by money and achievement and to sacrifice things for it.”
“We have to break societal norms that make it not okay for women to make sacrifices while it's okay for men. My kids know I travel and work incredibly hard, and I think it will make them better people knowing I did it for the reasons I did it.”
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Kaycee Kalpin is the hyper-energetic and super smart, Chief Marketing Officer of Premier Inc. Among many other things, she is a ...
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