Senior Vice President of Strategy & Business Development, Lindsay
Search every verified Brian Magnusson interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. At the 2018 Potato Expo, Brian Magnusson, then Vice President of Technology Solutions for Lindsay Irrigation, presented on optimized irrigation management. He discussed the company's FieldNET platform and the new FieldNET Advisor product, which he said automates best practices developed over the past 50 years. Magnusson stated that the tool allows growers to remotely monitor which fields need irrigation, how much water to apply, and to start pivots from a dashboard. Regional sales manager Chuck Powell, who appeared alongside Magnusson, said the economic benefit is the most appealing feature for growers, citing reductions in labor, water consumption, and energy use. Powell added that the platform integrates irrigation scheduling, soil moisture monitoring, and weather data into a single system, and that the company planned to introduce FieldNET Advisor to potato growers that spring and summer.
“I think irrigation management is a topic that virtually any grower would agree is critical to maximize their yields and maximize the production of their operation.”
“What we've done with FieldNET and through the new FieldNET Advisor product that we've launched is we've actually just taken an automated all of those best practices that have been developed around irrigation management over the past 50 years and built it into the FieldNET platform.”
“A grower can be sitting in his office, look at FieldNET and see exactly which fields need irrigation, how much water needs to be applied to each of those fields and then once he's comfortable with the recommendations generated by FieldNET Advisor he can just click run right there on his dashboard and remotely start and...”
“The economic benefit is probably more or less the number one appealing feature because they're reducing labor and when you reduce water consumption you're reducing a lot of power; you're not only saving water but you're saving electricity and energy.”
Chuck Powell And Brian Magnusson how Lindsay Irrigation is optimizing irrigation management through FieldNET.
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