Mike Geraghty Introduces SupraRed at IFT16
President of Sensient Colors, Mike Geraghty, gives insight and info about the new SupraRed heat stable color and the direction of ...
President of Color Group, SENSIENT TECHNOLOGIES CORP
Search every verified Michael Geraghty interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a 2016 interview at IFT16, Mike Geraghty, then President of Sensient Colors, discussed consumer trends and the company’s new SupraRed product. Geraghty said that about two-thirds of the population had a high level of interest in food coloring from more natural sources and cleaner labels. He stated that between 2015 and 2016, there had been a significant change in the buying public moving from intent to action regarding switching to products with simpler ingredient statements. Geraghty introduced SupraRed as a natural red color designed for high-heat environments such as bakery and extruded cereals. He said the product could withstand processing heat and provide a vibrant red color)Skip. Geraghty described the period as exciting for the company, noting that they had made significant progress in closing the gap between natural and certified colors. He also cautioned against the fallacy that natural colors should look different, stating that customers should expect the same vibrancy, strength, stability, and consistency.
President of Sensient Colors, Mike Geraghty, gives insight and info about the new SupraRed heat stable color and the direction of ...
Sign in to search the full transcript archive, filter by topic, and access every quote from Michael Geraghty.
The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →
Pro unlocks every transcript in full, plus unlimited search across every executive and company we cover.
50% off appliedPulling data at scale? The Data API gives you 30,000 transcripts a month over REST, MCP and JSON.
Compare all plans