Head of Global Production, Shutterstock
Search every verified Aiden Darne interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Aiden Darné, Global Head of Shutterstock Studios, has described the company's data licensing business as a significant growth area, stating that large technology companies pay Shutterstock between $25 million and $50 million a day for metadata associated with its images. He noted that this provides a copyright-cleared alternative to scraping the internet for machine learning data. Darné also discussed Shutterstock's approach to generative AI, including the launch of a text-to-3D platform in partnership with Nvidia. He said the company is focused on "ethical AI," aiming to ensure representation and diversity in generated content and to compensate contributors whose work is used for machine learning. Darné has highlighted the role of Shutterstock Studios in producing custom content for brands, such as a campaign for the pharmaceutical company ViiV that created new, documentary-style stock assets of people living with HIV. He has also discussed the use of virtual production technology, including XR stages, for commercial workcars, and described the company's acquisition of GIPHY as part of its expansion beyond its core stock content business.
“We describe this generative AI boom as there's going to be some Heroes and zeros; the perception is that Shutterstock will be on the Zero side in that it's going to probably eat up a lot of the stock content business.”
“Overnight we became a very lucrative data provider for very large technology companies to pay us between 25 to 50 million dollars a day for our metadata that's assigned to each image.”
“Rather than a large tech company going to scrape the internet for their computer learning with images, that's not going to create copyright infringements; that was a very different proposition for us now as a business to go to market providing all that data.”
“We acquired Gify recently, and our studio business, which I head up, along with our data business, are the growth engines of Shutterstock beyond the core stock content business.”
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Aiden Darné shares an example of an advertising spot created by Shutterstock Studios, which is one of his favorites.
Aiden Darné talks about how footage or still images shot by Shutterstock Studios can be released on the main Shutterstock ...
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