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Melanie Huet

Chief Marketing Officer, NEWELL BRANDS INC

Search every verified Melanie Huet interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Melanie Huet, President of Brand Management and Innovation at Newell Brands, has spoken publicly about the company's use of artificial intelligence in marketing. At the ANA's Masters of Marketing Conference in October 2025, she discussed the creation of "synthetic personas" that use live APIs and social media feeds to provide real-time consumer insights. Huet stated that this approach has allowed the company to obtain insights "in minutes, as opposed to weeks," and encouraged others to begin using AI, saying, "a lot of people are intimidated by AI, but just get out there and do it." She also promoted the relaunch of Expo markers, noting they now have "darker ink." In podcast appearances from 2024, Huet argued for a unified approach to brand and performance marketing, stating that splitting them into separate groups is "a travesty" and that "there is no digital marketing, there's just marketing." She emphasized the importance of understanding the consumer's path to purchase and using data to drive sales, while cautioning that marketers can be "distracted, wandering around looking at the wrong data sets." Huet also discussed the launch of Sharpie Creative Markers, which she said was "exceeding expectations" after the team observed consumers using the markers on unexpected surfaces like bicycles.

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