How Shake Shack Scaled Without a Playbook | A Chat with Andrew McCaughan, Chief Development Officer
From a single hot dog cart in Madison Square Park to a global restaurant brand, Shake Shack’s growth story is anything but traditional. In this candid conversation, Andrew McCaughan, Chief Development Officer of Shake Shack, breaks down what it really took to scale without a playbook in discussion with RestaurantSpaces founder Michael Owens. He shares the hard lessons from early expansion, the realities of drive-thru and digital transformation, how the brand navigated COVID, and what Shake Shack’s next phase of growth looks like. This discussion covers: The early chaos of scaling without sys…