Patrick Schottler

Senior Vice President and Chief Marketing & Technology Officer, TENNANT CO

Search every verified Patrick Schottler interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a September 2022 interview at the Clean India Show, Pat Schottler, then Vice President of Asia Pacific for Tennant Company, discussed the company's strategy for the Indian market. Schottler described India as a market where Tennant believes it can win and needs to win, noting that while it is not the largest market today, its population of 1.4 billion suggests it will grow into one of the world's largest. He acknowledged challenges such as price sensitivity and low labor costs, which can make manual cleaning more economical than mechanized equipment. Schottler stated that Tennant's acquisition of IPC has positioned the company to enter new industrial markets in India by combining IPC's commercial cleaning portfolio and local relationships with Tennant's industrial products. Schottler said the company plans to tailor its product portfolio for the Indian market, focusing on demanding environments like steel mills and cement plants to demonstrate the value and lower total cost of ownership of Tennant equipment. He noted that Tennant does not currently have plans to manufacture in India but is evaluating the possibility if local production becomes necessary to better meet customer needs. Schottler emphasized that the company's approach is to adapt its go-to-market and product strategies to each market, selecting from its portfolio to suit local conditions.