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Amir Panush

Chief Executive Officer & Director, Ceva

Search every verified Amir Panush interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Amir Panush, CEO of Ceva, has been discussing the company's milestone of enabling 20 billion devices over two decades, including roughly 2 billion devices annually, which he described as about 60 devices per second across the smart edge market. In interviews, he has emphasized Ceva's role in providing wireless connectivity IP, such as Bluetooth, Wi-Fi, and UWB, alongside neural processing units (NPUs) and software stacks to support edge AI. He stated that AI capabilities are moving from the cloud to the edge, enabling local processing for applications like language translation, imaging, and contextual awareness in devices such as AR glasses and wearables. Panush also highlighted Ceva's new embedded ML product line, the Porano, which he said is available for licensing and integrates pre- and post-processing with neural network execution. Panush has also discussed the broader industry shift toward hybrid AI models, predicting that by 2028 around 4 billion devices will use tiny ML, with over 70% incorporating dedicated NPUs. He noted that NPUs will play a significant role beyond GPUs, particularly for edge devices, and stressed the importance of collaboration with customers to address varied requirements. Reflecting on his leadership approach, Panush said he prioritizes listening across the organization, making decisions after dialogue, and fostering accountability. He advised early-career professionals to be persistent, resilient, and clear about their goals, describing careers as a marathon rather than a sprint.

Recent appearances

  • Embedded Executive: AI Is Hard. It’s OK To Ask For Help | CEVA

    September 10, 2025 · 📺 Embedded Computing Design

    Designing a device that incorporates AI can be daunting, for a good reason—it’s very complex. When you push that design out to the Edge, it brings in even more challenges, both on the hardware and software sides of the equation.  To understand what these challenges are and where a designer can turn for help, I spoke to Amir Panush, the CEO of CEVA (https://www.ceva-ip.com/) , on this week’s Embedded Executives podcast (https://www.embedded-computing.com/em...) . He addresses these issues on a regular basis and has a good understanding of what a designer needs to know.

    Watch on YouTube ↗

  • Amir Panush on 20-Billion-Device Milestone, Edge AI, and NPUs

    August 08, 2025 · 📺 EE Times

    In this conversation, Amir Panush, CEO of Ceva, discusses the company’s significant milestone of shipping 20 billion Ceva-powered devices and the role of NPUs in enabling smart edge devices and AI. He also talks about the evolution of Ceva from the mobile era to the IoT era and now into the AI era, highlighting the importance of wireless connectivity and the role of NPUs in future technologies. Amir emphasizes the need for collaboration with customers and the critical role of software in driving AI solutions. He also shares insights into market trends and the future of NPUs in the semiconducto…

    Watch on YouTube ↗

  • CES 2025: Video Interview with Ceva's Amir Panush

    January 09, 2025 · 📺 EE Times

    On the first day of CES 2025, EE Times had the chance to catch up with Ceva CEO Amir Panush.

    Watch on YouTube ↗

  • Amir Panush: Listen, Be Persistent And Resilient, Know What You Want To Achieve

    November 21, 2024 · 📺 EE Times

    In this episode of Silicon Grapevine, we talk to Amir Panush, CEO of Ceva, about his his early days from Technion in Isreal and joining a startup that was acquired by Intel, to moving to Silicon Valley and his various roles there.

    Watch on YouTube ↗

  • Embedded Executive: Design to the Smart Edge, Ceva

    August 22, 2024 · 📺 Embedded Computing Design

    Everything is connected, everything is smart, and AI controls everything. And it all comes back to the “smart Edge.” While these statements seem to be a bit over-arching, there’s a lot of truth to them. But building and then designing around that smart Edge can be quite tricky. Add TinyML to the equation, and it should become clearer (well, maybe). To better understand what that means exactly, I spoke to Amir Panush, the CEO of Ceva (https://www.ceva-ip.com/) on this week’s Embedded Executives podcast (https://www.embedded-computing.com/em...) .

    Watch on YouTube ↗

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →