From TV tool to creator brand | Julian Fest - CEO Elgato
How does a truly successful product come about? In Elgato's case, not through perfect planning – but through a surprising signal from the market: People were repurposing their software to record gameplay and upload it to YouTube. Instead of fighting this, Elgato built a new business from it. Julian Fest tells the story behind this turning point – and how it led to the creation of one of the most well-known brands in the creator space. This episode covers: – why piracy became the starting point for innovation – how early Elgato focused on YouTube and creators – why they think in terms of wor…