Walter Noot on Direct Selling Operations and AI
In this episode of Direct Approach, Walter Noot, COO of USANA, discusses how direct selling operations and AI are transforming the channel. From data-driven decision making and global market complexity to modernizing legacy systems, this conversation explores how companies can scale efficiently and stay competitive in today’s direct selling environment. 00:03 – Walter Noot’s journey from technology to direct selling 06:53 – The complexity of global direct selling operations 08:25 – Market relevance, talent and product strategy 10:07 – Sales vs. operations leadership in market growth 12:09 – T…