Jennifer Ortiz: Humans Make Marketing Work | 10 Minute Martech Ep. 5
Jennifer Ortiz, EVP of Marketing at Progress, joins 10 Minute Martech to share how marketers can keep the human touch alive inย ...
Executive Vice President of Marketing, Progress Software
Search every verified Jennifer Ortiz interview, podcast appearance, and on-the-record quote โ each transcript cross-checked by AI and human review to confirm speaker identity. Jennifer Ortiz, Executive Vice President of Marketing at Progress Software, discussed marketing technology and artificial intelligence in an April 2025 podcast. She described three categories of marketing challenges: classic problems such as content strategy, moderate issues like intent data integration, and new opportunities with AI. Ortiz said she uses Microsoft Copilot daily and that Progress uses a tool called Conversica for lead conversion. She stated that AI agents could enable more targeted and personalized marketing, and expressed interest in using AI for on-demand funnel reporting. Ortiz said that "humans are the reason marketing works" and that building trust with customers requires open communication. She also said she participates in a CMO community run by Sixth Sense that she described as providing valuable peer insights. In a February 2025 religious testimony, Ortiz recounted personal experiences of loss. She said her first husband died by suicide in 2018, leaving her a widow with three children. She later married Javier, who was re-diagnosed with nasopharyngeal cancer and died within a year of their marriage. Ortiz said that a counselor's perspective on her first husband's death shifted her thinking, and that she believes God is good despite suffering. She described the bond between her children and her second husband's children as continuing after his death.
“Humans are the reason marketing works. And until they find a way to change that, we're all going to be around for a while.”
“Intent data is what's keeping me up at night. I love intent data. I think it's helping us do great things. But how to fully integrate it and capitalize on it.”
“We have multiple intent data systems today, some not integrated, some integrated. And I think we have challenges with both. So I'd love to be able to truly use that intent data real time to make decisions and help our sales teams again close deals faster.”
“What I'm most excited about when it comes to AI is the use of agents in marketing. We can start to use agents, intent data, content, systems to be more targeted, be more personalized, and look at that individual instead of grouping that individual together for scale in our systems.”
Jennifer Ortiz, EVP of Marketing at Progress, joins 10 Minute Martech to share how marketers can keep the human touch alive inย ...
Experiencing God, Transformation 2025 Women's Ministries Retreat, Camp Kulaqua. #WomensMinistries #WomensRetreatย ...
Progress Vice President of Corporate Marketing Jennifer Ortiz and former Progress CMO Jennifer Smith share stories about theย ...
Jennifer Ortiz Junto a su esposo Erick Muรฑoz hizo su lanzamiento de su proyecto ya traรญan la visiรณn de aprovechar la plataformaย ...
Sign in to search the full transcript archive, filter by topic, and access every quote from Jennifer Ortiz.