Executive Vice President of Marketing, Progress Software
Search every verified Jennifer Ortiz interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jennifer Ortiz, Executive Vice President of Marketing at Progress Software, discussed marketing technology and artificial intelligence in an April 2025 podcast. She described three categories of marketing challenges: classic problems such as content strategy, moderate issues like intent data integration, and new opportunities with AI. Ortiz said she uses Microsoft Copilot daily and that Progress uses a tool called Conversica for lead conversion. She stated that AI agents could enable more targeted and personalized marketing, and expressed interest in using AI for on-demand funnel reporting. Ortiz said that "humans are the reason marketing works" and that building trust with customers requires open communication. She also said she participates in a CMO community run by Sixth Sense that she described as providing valuable peer insights. In a February 2025 religious testimony, Ortiz recounted personal experiences of loss. She said her first husband died by suicide in 2018, leaving her a widow with three children. She later married Javier, who was re-diagnosed with nasopharyngeal cancer and died within a year of their marriage. Ortiz said that a counselor's perspective on her first husband's death shifted her thinking, and that she believes God is good despite suffering. She described the bond between her children and her second husband's children as continuing after his death.
“Humans are the reason marketing works. And until they find a way to change that, we're all going to be around for a while.”
“Intent data is what's keeping me up at night. I love intent data. I think it's helping us do great things. But how to fully integrate it and capitalize on it.”
“We have multiple intent data systems today, some not integrated, some integrated. And I think we have challenges with both. So I'd love to be able to truly use that intent data real time to make decisions and help our sales teams again close deals faster.”
“What I'm most excited about when it comes to AI is the use of agents in marketing. We can start to use agents, intent data, content, systems to be more targeted, be more personalized, and look at that individual instead of grouping that individual together for scale in our systems.”
“Building trust with our customers is through open communication. When we know something they need to know, it's our job to tell them. It's our job so they understand how to get to us, whether that be getting to us through technology or getting to a person.”
“I use Copilot all the time, every day. It helps, you know, everything that when AI first came out is true: makes you more productive, helps you.”
“We're also using a tool that's helping us with Top of the Funnel nurtures and lead conversion, the tool's integrated with Salesforce. It's called Conversica. We absolutely love it because we're not missing leads, we're not missing people.”
“I want to see what AI can do with funnel reporting. Can I just ask it questions and it just give me the data I need right away? It's a mountain to climb to get those presentations, those charts. How and when is AI going to make that on demand? That is going to be amazing.”
“We're approaching a billion dollars, we've got so many products, it's really hard for us to scale at a marketing scale what we're trying to do and the message that we're trying to send. AI makes it all possible for companies like Progress to effectively get our message out based on the challenges that we solve.”
“He took his life and so that was in November of 2018 — he left me as a single mother, a widow, with children who were 12, 6 and six months old.”
“There's no way anybody could possibly articulate what it feels like to have a broken heart — it's more than an emotional kind of hurt, it's a physical kind of pain and it just hurts so much you can't breathe.”
“My counselor challenged me: how do you know that God didn't rescue Bradley from overwhelming anxiety and depression — maybe this was God's way of rescuing him — and that completely shifted my mind.”
“I met Javier, we married and a month after we got married he was re-diagnosed with nasopharyngeal cancer — we spent our year married in and out of hospitals, radiation and chemo.”
“Towards the end of Jav's life every night he would beg me to pray that God would take him — he would say 'pray that he just lets me rest', and when a loved one asks you to pray that they die, there's no words to describe that crushed-in-spirit feeling.”
“After Jav died our families became very good friends, our kids are still really good friends — they will always be my kids even though we were only married for a short time.”
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