$h*t Hits the Fan in B2B, Too – A Crisis Communications Conversation with Arketi Group and Agilysys
Brand messaging is usually developed for days when there’s not a cloud in the sky – and the second a storm arrives, marketers risk their story falling apart. Cross-functional communication and scenario planning are critical for a brand’s response when their narrative goes south. In this LinkedIn Live replay, Erica England, Vice President at Arketi Group, and Terrie O’Hanlon, Senior Vice President and Chief Marketing Officer at Agilysys[KB1.1], offer tips for marketers on navigating a crisis effectively while building brand trust. Topics include: • Why do so many B2B companies treat crisis pl…