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Arthur Starrs

Chief Executive Officer of Topgolf International, Inc., TOPGOLF CALLAWAY BRANDS CORP

Search every verified Arthur Starrs interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Arthur Starrs, CEO of Harley-Davidson, discussed the company's brand and strategy in a September 2026 podcast appearance. He described Harley-Davidson's culture as a "living, breathing" intangible and emphasized the connection between the company, its dealers, and riders, stating that "the riders own our brand." Starrs also addressed past pricing decisions, saying the company had "priced some of our riders out" by adding content to motorcycles, and highlighted the importance of customization to the brand's appeal. Starrs mentioned plans to reintroduce the Sportster model in Europe starting in 2027, noting that it had previously accounted for 30 to 40 percent of business in markets like Spain, Italy, France, and Germany. He also referenced participating in a 90th anniversary event for the Harley-Davidson XR-750 motorcycle and described himself as still learning to ride, owning two motorcycles.

Recent appearances

  • Harley-Davidson CEO Artie Starrs on Reinventing an American Icon

    September 30, 2026 · 📺 The Batcave with Pat Brosnan

    What does it take to lead one of America’s most legendary brands into its next chapter? In this episode of The Batcave with Pat Brosnan, Pat sits down with Artie Starrs, CEO of Harley-Davidson, for a candid conversation about leadership, reinvention, culture, and the enduring power of the Harley-Davidson name. From building customer loyalty around a global lifestyle brand to navigating change in an era where attention, technology, and consumer expectations move faster than ever, Starrs shares the mindset behind leading an icon without losing what made it iconic in the first place. This is a…

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  • Ep. #346 - Riding the Wave of Change: Insights from Bill Davidson and Artie Starrs

    June 09, 2026 · 📺 Garage Composites

    We just dropped a brand new episode of GarageCast, and you won't want to miss it! This time, we had the incredible opportunity to sit down with Bill Davidson and Artie Starrs at the Harley-Davidson Museum. Here are my top three takeaways from this episode: The Power of Emotion in Branding: Bill and Artie emphasized that Harley-Davidson is not just about motorcycles; it's about the emotions they evoke. Rebuilding Relationships with Dealers: One of the most refreshing aspects of this conversation was the focus on the dealer network. Artie shared how crucial it is to engage with dealers and…

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  • An interview with Topgolf's CEO Artie Starrs

    November 13, 2024 · 📺 Wuhan Plus

    As a new Topgolf venue was officially opened in Wuhan recently, the company's CEO Artie Starrs took time out to talk. Let's get to know what Topgolf has to offer and hear the reasons why he chose Wuhan. #WuhanPlus #ChangjiangDialogue

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  • From Barely Making Payroll to Leading A Multinational Sports Entertainment Company- Artie Starrs

    October 28, 2023 · 📺 Future Ready Leadership With Jacob Morgan

    If you enjoyed this video, please like and subscribe! It helps the channel grow and allows us to make more. Thank you! https://www.youtube.com/user/jacobmor... ---------------------------------------------- As we all know, true leadership isn't just about numbers. It's about genuine human connections, understanding, and continuous growth. In a world where businesses are constantly vying for the top spot, Artie Starrs, the CEO of Topgolf, stands out not just for his company's impressive financial achievements but for his unique leadership style. Artie emphasizes the importance of leading…

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Other executives at TOPGOLF CALLAWAY BRANDS CORP

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →