S10 E08: Roland Herlory, CEO of Vilebrequin
Roland Herlory, CEO of luxury swimwear brand Vilebrequin, sits down with Scott Kerr to discuss how the company began as a love story in the early '70s and grew into an iconic global brand. Roland talks about why taking the helm of Vilebrequin after 23 years at Hermès was the "most beautiful gift" in his professional life, why its physical stores will play an even more important role in the company's growth, and how the brand's distinctive product and positioning helps withstand increased competitive pressures in the luxury swimwear category. He also discusses Vilebrequin's approach to brand ex…